{"id":4993,"date":"2026-09-19T04:00:36","date_gmt":"2026-09-19T02:00:36","guid":{"rendered":"https:\/\/studentmag.unipr.it\/?p=4993"},"modified":"2026-10-08T09:47:09","modified_gmt":"2026-10-08T07:47:09","slug":"quando-i-followers-contano-piu-del-curriculum","status":"publish","type":"post","link":"https:\/\/studentmag.unipr.it\/index.php\/2026\/09\/19\/quando-i-followers-contano-piu-del-curriculum\/","title":{"rendered":"Quando i followers contano pi\u00f9 del curriculum"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color4);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row\"><ul style=\"--awb-size:18px;--awb-iconcolor:var(--awb-color3);--awb-line-height:30.6px;--awb-icon-width:30.6px;--awb-icon-height:30.6px;--awb-icon-margin:12.6px;--awb-content-margin:43.2px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-instagram fab\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>crediti screenshot <a href=\"https:\/\/www.instagram.com\/reels\/DafacDMt9E8\/\" target=\"_blank\" rel=\"noopener\"><strong>Cecilia Cantarano<\/strong><\/a><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-section-separator section-separator grunge fusion-section-separator-1\" style=\"--awb-spacer-height:43px;--awb-svg-margin-left:1.92%;--awb-svg-margin-right:1.92%;--awb-svg-margin-left-medium:1.92%;--awb-svg-margin-right-medium:1.92%;--awb-svg-margin-left-small:1.92%;--awb-svg-margin-right-small:1.92%;--awb-bg-size:100% 100%;--awb-bg-size-medium:100% 100%;--awb-bg-size-small:100% 100%;\"><div class=\"fusion-section-separator-svg\"><div class=\"fusion-grunge-candy-sep fusion-section-separator-svg-bg\" style=\"background-image:url( 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);height:43px;\"><\/div><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><div class=\"fusion-separator fusion-has-icon fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-dashed\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color2);border-top-width:3px;\"><\/div><span class=\"icon-wrapper\" style=\"border-color:transparent;font-size:23px;width: 1.75em; height: 1.75em;border-width:3px;padding:3px;margin-top:-1.5px\"><i class=\"fa-angle-double-down fas\" style=\"font-size: inherit;color:var(--awb-color2);\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-separator-border sep-single sep-dashed\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color2);border-top-width:3px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:justify;\"><p>Quest&#8217;estate il dibattito italiano si \u00e8 concentrato su un&#8217;intervista. O meglio, sulla persona scelta per farla: Cecilia Cantarano, una delle creator italiane pi\u00f9 seguite su TikTok, ha intervistato Zendaya e Tom Holland durante il tour promozionale del nuovo film di Spider-Man. Nel giro di poche ore il web si \u00e8 diviso: da una parte chi difendeva la creator, dall&#8217;altra chi sosteneva che quel posto sarebbe dovuto spettare a un giornalista.<\/p>\n<p>Il problema \u00e8 che entrambe le fazioni stanno guardando il dito invece della Luna.<\/p>\n<p>La colpa non \u00e8 di Cecilia Cantarano. Ha ricevuto un&#8217;opportunit\u00e0 e l&#8217;ha accettata, come avrebbe fatto chiunque. La domanda \u00e8 un&#8217;altra: perch\u00e9 oggi un numero elevato di follower sembra pesare pi\u00f9 di anni di studio, formazione ed esperienza?<\/p>\n<p>Per molti utenti, il problema non \u00e8 stato solo chi stesse conducendo l\u2019intervista, ma anche il modo in cui \u00e8 stata condotta: un inglese sgangherato, errori di traduzione e l\u2019usanza italiana del \u201cflik flok\u201d quando si dice la stessa cosa nello stesso momento hanno trasformato un\u2019occasione importante in un contenuto percepito pi\u00f9 come fonte di cringe che come vera intervista promozionale.<\/p>\n<p>Questo indica una forte impreparazione a livello comunicativo e professionale, evidenziando il modo in cui i tiktokers vengono individuati dalle <em>majors<\/em> come dei semplici burattini con lo scopo di dare visibilit\u00e0.<\/p>\n<p>Le case di produzione negli ultimi tempi non cercano pi\u00f9 la migliore intervista, ma quella che raggiunger\u00e0 pi\u00f9 persone. Da questo punto di vista, la scelta \u00e8 perfettamente logica: una creator porta milioni di visualizzazioni, condivide il contenuto con una community fidelizzata e rende la promozione molto pi\u00f9 efficace di quanto potrebbe fare una testata specializzata.<\/p>\n<p>Il marketing, per\u00f2, non coincide sempre con il giornalismo.<\/p>\n<p>Intervistare un attore non \u00e8 soltanto fare domande e aspettare una risposta. Il lavoro dell\u2019intervistatore comprende, tra le altre cose, conoscere il percorso e il contesto culturale di chi intervista, saper improvvisare, cogliere un dettaglio interessante, costruire un dialogo e un rapporto di fiducia, approfondire aspetti e ascoltare attivamente.<\/p>\n<p>Tutte queste sono competenze che si studiano e si affinano nel tempo. Il mestiere del giornalista non \u00e8 n\u00e9 facile n\u00e9 immediato, ma sembra che sempre pi\u00f9 spesso si intromettano figure non professionali nel settore, che rischiano di aumentare il rischio di informazioni sbagliate, imprecise o inventate dall\u2019AI.<\/p>\n<p>Il punto, quindi, non \u00e8 stabilire chi sia &#8220;migliore&#8221; tra un creator e un giornalista. Semplicemente fanno due mestieri diversi.<\/p>\n<p>Eppure, stiamo assistendo sempre pi\u00f9 spesso a una sovrapposizione dei ruoli. La popolarit\u00e0 viene trattata come una competenza trasversale: se sai creare contenuti virali, allora puoi presentare un programma televisivo, moderare un evento, intervistare un premio Oscar o fare divulgazione.<\/p>\n<p>Non \u00e8 un fenomeno nuovo: negli ultimi anni abbiamo visto <em>creator<\/em> chiamati a condurre eventi culturali, festival, programmi televisivi e persino incontri istituzionali. Al Festival di Sanremo, ad esempio, TikToker e influencer sono ormai una presenza fissa nelle attivit\u00e0 collaterali e nei contenuti ufficiali pensati per il pubblico digitale. Lo stesso accade durante le Fashion Week, alle Mostre del Cinema e negli eventi sportivi, dove spesso l&#8217;accesso privilegiato viene assegnato non a chi racconta meglio un evento, ma a chi pu\u00f2 garantirgli maggiore visibilit\u00e0.<\/p>\n<p>Il fenomeno non riguarda solo l&#8217;intrattenimento.<\/p>\n<p>Anche la divulgazione sta vivendo la stessa trasformazione. Sempre pi\u00f9 spesso aziende e istituzioni preferiscono affidare campagne informative a creator generalisti invece che a professionisti del settore. In molti casi funziona, ma alimenta un messaggio implicito: la capacit\u00e0 di comunicare sostituisce la competenza sull&#8217;argomento.<\/p>\n<p>Per molti studenti il percorso professionale \u00e8 fatto di universit\u00e0, master, stage spesso sottopagati e anni di gavetta. Poi basta aprire Instagram o TikTok per vedere occasioni prestigiose assegnate sulla base dell\u2019<em>engagement<\/em>. \u00c8 inevitabile che questo produca frustrazione.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row\"><div class=\"fusion-image-element \" 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);\"><\/div><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:center;\"><p>Willwoosh (Guglielmo Scilla) e Shy (Alessandro Masala) \/ <a href=\"https:\/\/www.youtube.com\/\">Youtube<\/a><\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:justify;\"><p>Ma Internet non \u00e8 il problema; sarebbe sbagliato trasformare questa riflessione in un processo agli influencer. Anzi, il web ha dimostrato pi\u00f9 volte di poter essere un luogo in cui nascono ottimi comunicatori. Guglielmo Scilla, conosciuto dal pubblico come Willwoosh, \u00e8 partito da YouTube quando ancora il termine &#8220;creator&#8221; non esisteva. Negli anni ha studiato, si \u00e8 formato come attore, autore e conduttore, costruendo una credibilit\u00e0 che oggi non dipende pi\u00f9 dal numero di follower. Lo stesso vale per Alessandro Masala (Shy), che da youtuber \u00e8 diventato editore e direttore di una redazione giornalistica, Breaking Italy.<\/p>\n<p>La differenza sostanziale non riguarda solo le piattaforme di partenza, ma anche il tipo di contenuti: Tiktokers e Youtubers producono contenuti molto diversi a livello di scrittura, montaggio, comunicazione e pubblico.<\/p>\n<p>In questi casi la notoriet\u00e0 \u00e8 stata il trampolino di lancio verso nuove occasioni lavorative, non il punto d\u2019arrivo della carriera. \u00c8 questo il passaggio che oggi sembra mancare sempre pi\u00f9 spesso. Stiamo assistendo alla progressiva convinzione che la popolarit\u00e0 possa sostituire qualsiasi altra forma di preparazione professionale. \u00c8 una scorciatoia che il mercato alimenta ogni giorno, perch\u00e9 produce risultati immediati in termini di visualizzazioni, interazioni e ritorno economico.<\/p>\n<p>Sono le aziende a fare quelle scelte. La responsabilit\u00e0 appartiene a un sistema che ha trasformato l&#8217;attenzione nella valuta pi\u00f9 importante dell&#8217;economia digitale. Se una persona riesce a garantire milioni di visualizzazioni, allora diventa automaticamente la candidata ideale, indipendentemente dal tipo di incarico.<\/p>\n<p>\u00c8 una logica comprensibile dal punto di vista commerciale, ma rischiosa dal punto di vista culturale: abitua il pubblico a pensare che tutte le competenze siano intercambiabili.<\/p>\n<p>Il caso Cecilia Cantarano ha fatto rumore per qualche giorno, poi verr\u00e0 dimenticato. Ma la domanda che lascia \u00e8 destinata a rimanere: in un mercato che premia soprattutto la visibilit\u00e0, quanto vale ancora la preparazione?<\/p>\n<p>La risposta riguarda molto pi\u00f9 di un&#8217;intervista a Zendaya e Tom Holland. Riguarda il futuro di tutte quelle professioni in cui, fino a poco tempo fa, il curriculum contava pi\u00f9 dell&#8217;algoritmo.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019intervista di Cecilia Cantarano: a polemica social a riflessione sul sistema della popolarit\u00e0 \u201capriporte\u201d degli influencer. Ora bastano i followers a garantire la professionalit\u00e0? <\/p>\n","protected":false},"author":8,"featured_media":4998,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[27],"tags":[224],"autore":[221],"class_list":["post-4993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pov-point-of-view","tag-social","autore-irene-guastalla"],"acf":[],"_links":{"self":[{"href":"https:\/\/studentmag.unipr.it\/index.php\/wp-json\/wp\/v2\/posts\/4993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studentmag.unipr.it\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/studentmag.unipr.it\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/studentmag.unipr.it\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/studentmag.unipr.it\/index.php\/wp-json\/wp\/v2\/comments?post=4993"}],"version-history":[{"count":4,"href":"https:\/\/studentmag.unipr.it\/index.php\/wp-json\/wp\/v2\/posts\/4993\/revisions"}],"predecessor-version":[{"id":5002,"href":"https:\/\/studentmag.unipr.it\/index.php\/wp-json\/wp\/v2\/posts\/4993\/revisions\/5002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studentmag.unipr.it\/index.php\/wp-json\/wp\/v2\/media\/4998"}],"wp:attachment":[{"href":"https:\/\/studentmag.unipr.it\/index.php\/wp-json\/wp\/v2\/media?parent=4993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/studentmag.unipr.it\/index.php\/wp-json\/wp\/v2\/categories?post=4993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/studentmag.unipr.it\/index.php\/wp-json\/wp\/v2\/tags?post=4993"},{"taxonomy":"autore","embeddable":true,"href":"https:\/\/studentmag.unipr.it\/index.php\/wp-json\/wp\/v2\/autore?post=4993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}